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    <title>Majilesh</title>
    <link>https://majilesh.com</link>
    <description>Thoughts on technology, building things, and the intersection of ideas.</description>
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    <lastBuildDate>Tue, 07 Apr 2026 02:56:32 GMT</lastBuildDate>
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      <title><![CDATA[When the Audience Is an Agent, Not a Human]]></title>
      <link>https://majilesh.com/blog/when-the-audience-is-an-agent</link>
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      <description><![CDATA[Advertising has always assumed a human on the other end — someone to be persuaded, someone to click. That assumption is breaking. What happens to commercial infrastructure when the audience is a machine?]]></description>
      <pubDate>Tue, 10 Mar 2026 00:00:00 GMT</pubDate>
      <category>AI & Agents</category>
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      <title><![CDATA[Why Most AI Chatbots Fail at Conversion (and What to Actually Fix)]]></title>
      <link>https://majilesh.com/blog/why-ai-chatbots-fail-at-conversion</link>
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      <description><![CDATA[Most chatbots deployed on product websites have the same problem: they answer questions that aren't being asked, and deflect the ones that are. The fix isn't a better model. It's better training content.]]></description>
      <pubDate>Tue, 24 Feb 2026 00:00:00 GMT</pubDate>
      <category>AI & Agents</category>
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      <title><![CDATA[The Automation Consultant's Dirty Secret]]></title>
      <link>https://majilesh.com/blog/automation-consulting-dirty-secret</link>
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      <description><![CDATA[Most automation projects don't fail because of bad tools or poor implementation. They fail because the workflow that got automated wasn't worth automating. Nobody wanted to say that out loud.]]></description>
      <pubDate>Thu, 05 Feb 2026 00:00:00 GMT</pubDate>
      <category>Product</category>
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      <title><![CDATA[What Enterprise Integration Actually Costs (That Nobody Talks About)]]></title>
      <link>https://majilesh.com/blog/what-enterprise-integration-actually-costs</link>
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      <description><![CDATA[The licence fee is the number on the invoice. The real cost of enterprise integration is measured in organisational drag, political debt, and the compounding price of decisions made before anyone understood the problem properly.]]></description>
      <pubDate>Tue, 20 Jan 2026 00:00:00 GMT</pubDate>
      <category>Enterprise</category>
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      <title><![CDATA[Why MDX is the Right Choice for Technical Blogs]]></title>
      <link>https://majilesh.com/blog/why-mdx-is-great-for-technical-blogs</link>
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      <description><![CDATA[MDX lets you embed React components inside Markdown — making it perfect for technical writers who want interactivity without sacrificing the simplicity of plain text authoring.]]></description>
      <pubDate>Mon, 10 Mar 2025 00:00:00 GMT</pubDate>
      <category>Technology</category>
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      <title><![CDATA[Building Infrastructure for Agentic Commerce]]></title>
      <link>https://majilesh.com/blog/building-for-agentic-commerce</link>
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      <description><![CDATA[As AI agents begin to act autonomously on behalf of users — browsing, purchasing, negotiating — the infrastructure beneath commerce needs to be rethought from first principles.]]></description>
      <pubDate>Sat, 22 Feb 2025 00:00:00 GMT</pubDate>
      <category>AI & Agents</category>
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      <title><![CDATA[Enterprise Data Governance Isn't Boring — It's Just Unsolved]]></title>
      <link>https://majilesh.com/blog/enterprise-data-governance-in-2025</link>
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      <description><![CDATA[Data governance has a reputation for being the unsexy part of enterprise technology. But underneath the acronyms and policy documents lies one of the genuinely hard problems in modern organisations.]]></description>
      <pubDate>Wed, 15 Jan 2025 00:00:00 GMT</pubDate>
      <category>Enterprise</category>
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      <title><![CDATA[On Writing to Think]]></title>
      <link>https://majilesh.com/blog/on-writing-to-think</link>
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      <description><![CDATA[Most writing advice focuses on communicating ideas you already have. But the best writing comes from using the page to figure out what you actually think.]]></description>
      <pubDate>Wed, 04 Dec 2024 00:00:00 GMT</pubDate>
      <category>Craft</category>
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