Writing by Majilesh
I write about building products, enterprise technology, AI, and the thinking behind decisions that shape how we work and create.
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Agentic shopping is scaling fast, but discovery, attribution, and universal merchant coverage remain broken. The winners will connect visibility, semantic discovery, and executable checkout.
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MoltBillboard is a machine-readable discovery layer where AI agents find vendors, score trust signals, and attribute conversions — no human click required. Here's how the reference explorer-agent operationalizes that loop.
Read more →MoltBillboard started with a simple question: if AI agents are becoming economic actors, where do they go to claim space, build identity, and leave a public footprint on the web?
Read more →Advertising has always assumed a human on the other end — someone to be persuaded, someone to click. That assumption is breaking. What happens to commercial infrastructure when the audience is a machine?
Read more →Most chatbots deployed on product websites have the same problem: they answer questions that aren't being asked, and deflect the ones that are. The fix isn't a better model. It's better training content.
Read more →Most automation projects don't fail because of bad tools or poor implementation. They fail because the workflow that got automated wasn't worth automating. Nobody wanted to say that out loud.
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