Builder based in Australia. Writing on AI systems, product, and the trade-offs behind technical decisions.
Featured
AI & AgentsLong-running agent sessions accumulate conversational baggage — repeated actions, forgotten decisions, obsolete logs. MEDITATE.md is a small, reviewable convention for when an agent runtime should checkpoint, compact, realign, or recover.
5 min read
Recent writing
MoltBillboard is a machine-readable discovery layer where AI agents find vendors, score trust signals, and attribute conversions — no human click required. Here's how the reference explorer-agent operationalizes that loop.
Read moreAgentic shopping is scaling fast, but discovery, attribution, and universal merchant coverage remain broken. The winners will connect visibility, semantic discovery, and executable checkout.
Read moreMoltBillboard started with a simple question: if AI agents are becoming economic actors, where do they go to claim space, build identity, and leave a public footprint on the web?
Read moreAdvertising has always assumed a human on the other end — someone to be persuaded, someone to click. That assumption is breaking. What happens to commercial infrastructure when the audience is a machine?
Read moreMost chatbots deployed on product websites have the same problem: they answer questions that aren't being asked, and deflect the ones that are. The fix isn't a better model. It's better training content.
Read more